Inside Out

This week, we have a presentation about what we learning last meeting. In my group, I and Elvira will presented KAO’s organization on how they get their market analysis, their value chain, their core competence and in the end on how management information system help them in their business. I and Elvira already make the paper, that is why now I will only cite a little bit about the paper that I already made. In their industry analysis, KAO mostly have high criteria in all of their points. This caused by KAO mostly produce dairy product that can be imitated by mostly all the organization that produce the same product like KAO, for instance, Unilever as the main rival of the KAO organization. Consequently, many substitute products (Surf, Kotex, Mammy Poko) can be found beside KAO products (Attack, Merries, Laurier). Next for the KAO value chain, they have “Yoki-Monozukuri” which yoki stated for excellent and monozukuri stated for development of the product. In short, if the sentence...

This week, we are learn about how information system affect the organization, and in the end affect the strategy of the organization. First, by understanding the business environment, we can make our strategy in the market that in the hopefully can gain competitive advantage. Those business environment are; threat of new entry, threat of substitution, competitive rivalry, supplier power, and buyer power. In the other hand, by combining the business environment with information system, strategy can be achieve and gain the competitive advantage. For example, low cost leadership strategy, product differentiation strategy, focus on market strategy, increase switching cost strategy (improve customer loyalty). All of these strategy can be achieve by see the correlation between the business environment and the organization’s strategy. Hence, by calculate all the possibilities from all of perspective, organization goal and strategy can be achieve. In addition, achieving competitive a...