KAO in Management Information System

This week, we have a presentation about what we learning last meeting. In my group, I and Elvira will presented KAO’s organization on how they get their market analysis, their value chain, their core competence and in the end on how management information system help them in their business. I and Elvira already make the paper, that is why now I will only cite a little bit about the paper that I already made. In their industry analysis, KAO mostly have high criteria in all of their points. This caused by KAO mostly produce dairy product that can be imitated by mostly all the organization that produce the same product like KAO, for instance, Unilever as the main rival of the KAO organization. Consequently, many substitute products (Surf, Kotex, Mammy Poko) can be found beside KAO products (Attack, Merries, Laurier). Next for the KAO value chain, they have “Yoki-Monozukuri” which yoki stated for excellent and monozukuri stated for development of the product. In short, if the sentence is being combine, it will become an excellent in developing a new product. By this meaning only, we can find and understand that KAO want to give their customer an excellent product that being developed by using an advance technology. Furthermore, for their core competence, as the same with the value chain, KAO put passion and trust from their value to all of their employee so that all the employee realize and work as the value of the organization. Last, how information system help KAO business. Here, by information system which are including gathering and analyze the information, KAO find that even though their market mostly full of competitor that produce in the same product, they still can stand in the market and  make a better strategy to compete to their competitor.